Most trucking companies don’t have a freight problem, they have a messaging problem. Let’s be honest. When was the last time you looked at your website and said, “This sounds exactly like what we do and who we do it for”?

If your trucking business isn’t showing up on the local map, your competitors are stealing your leads. Why? Because before a potential customer even lands on your website, they’re making a decision based on your Google Business Profile. It’s often the first thing they see when searching for phrases like:

When a potential customer doesn’t call, doesn’t click, or doesn’t request a quote, it’s not random. They went to your competitor. The logistics industry is more competitive than ever. Brokers are moving fast. Freight managers are in a hurry. And if your trucking business doesn’t show up clearly, quickly and confidently online, someone else will.

There are trucking companies with dozens of trucks, long-term contracts and solid reputations who still lose business to someone newer. Why? Because that newer trucking company shows up online in a world gone digital.

Running a trucking company isn’t easy. You’ve got freight to move, schedules to juggle, drivers to manage and logistics that never end. The last thing on your mind might be your website. But here’s the reality: your website could be costing you business every single day.