Running a trucking company isn’t easy. You’ve got freight to move, schedules to juggle, drivers to manage and logistics that never end. The last thing on your mind might be your website. But here’s the reality: your website could be costing you business every single day.

In 2025, your digital presence isn’t a nice-to-have. It’s part of your sales team. When someone searches for freight services or logistics support in your region, your site should show up, answer their questions and guide them to get in touch. Otherwise, your competition will.

Which means by the time they contact you, they’re “pre-sold.” To help you do so, this post will reveal the 7 most common website mistakes we see trucking companies make and how to fix them.

Mistake 1: Your Site Doesn’t Clearly Say What You Haul

One of the fastest ways to lose a potential client is to be vague about what you actually offer. Generic terms like “logistics,” “transportation,” or “freight solutions” don’t help people understand whether you’re a good fit for their shipping needs.

If you specialize in LTL freight, refrigerated loads, final mile delivery, or oversized cargo, say that clearly on your homepage and services pages. Many visitors skim your site looking for one thing:

Can this company handle my load?

Make sure the answer is so obvious that someone’s grandmother could understand it. If you’re flexible and haul a wide variety of freight, break it into categories. For example, use headers like “Retail Distribution,” “Construction Materials” or “Medical Equipment” to give context.

Bonus tip: This isn’t just about clarity. It also helps with SEO. The more specific you are with service descriptions, the better your chances of showing up when someone searches for exactly what you offer.

Mistake 2: No Clear Calls to Action

Your website isn’t just there to exist. It’s there to get people to take action. Yet, many trucking websites are missing direct calls to action that tell visitors what to do next. If someone wants to request a quote, schedule a delivery, or inquire about partnering” can they find the button in less than five seconds?

If the answer is no, you’re losing them.Use prominent, repeated buttons like:

• Call Now
• Book a Delivery
• Get a Freight Quote
• Partner with Us
• Request Driver Info

Every main page, especially your homepage and service pages, should include one of these in multiple spots. Even better: use sticky contact buttons that remain visible as users scroll.

Mistake 3: Your Website Isn’t Mobile-Friendly

Over 60 percent of website traffic happens on mobile. That number is even higher in logistics, where dispatchers, brokers and drivers are often on the move. If your site isn’t built to load quickly and display correctly on phones and tablets, you’re leaking leads.

A mobile-optimized trucking website should:

• Load in under 3 seconds
• Scale content to fit the screen without requiring zoom
• Make phone numbers and emails tap-to-call
• Have buttons that are easy to tap with one hand

Test your site from your own phone. Try filling out a quote form. If it’s slow, hard to navigate or looks old, it’s time for an upgrade. Google also penalizes non-mobile-friendly sites in search rankings, so this isn’t just about convenience — it’s about visibility.

Mistake 4: You’re Using Generic or Stock Photos

Stock photos of semi-trucks on mountain roads might look dramatic, but they don’t build trust in a skeptical world. People want to work with real companies. They want to see your actual fleet, your team, your warehouse and operations in motion. When all your images are canned or too polished, it creates a disconnect.

A better approach? Take 10-15 photos of your trucks, dispatch office, delivery drop-offs and drivers in action. These don’t have to be professionally shot. Even smartphone photos can look solid if you keep them clean and well-lit.

Feature these photos in your hero sections, about page, and service pages. This adds authenticity and makes your company feel like a real, trustworthy partner.

Mistake 5: Outdated or Missing Contact Information

This one seems like a no-brainer. Surprisingly, it’s one of the most common issues we see on trucking websites. Make sure your contact information is:

• Up to date
• Easy to click on mobile
• Listed on every page (preferably in the footer)
• Clear about who to contact for what

If you have multiple dispatchers, service areas, or departments, list them out. Use a short form for quote requests and include a separate phone number if you have one for clients, not drivers.

If your email address is buried three clicks deep or your phone number doesn’t show up on mobile, you’re creating unnecessary friction.

Mistake 6: You Don’t Mention Your Location or Service Areas

Search engines and customers both need location context. If your homepage doesn’t mention where you’re based or where you operate, you’re harder to find online. Which means you’re also harder to trust.

Spell it out. Use phrases like:

• “Based in Knoxville, serving East Tennessee and beyond”
• “Delivering freight across Tennessee, Georgia, and the Carolinas”
• “Same-day service available in Knoxville, Maryville and Oak Ridge”

Add this to your homepage, contact page, footer and even your title tags and meta descriptions for search. This helps with local SEO and ensures you’re showing up in the areas that matter most to you.

Mistake 7: Your Website Looks and Feels Outdated

In the logistics world, reliability and efficiency are everything. If your website looks 5 or 10 years old, people will assume your processes are too.

Outdated design, broken links, long load times or content that hasn’t been touched in years are all signals that your company might not be up to speed.

Keep things current. That doesn’t mean flashy. It means:

• Fresh content
• Updated team or fleet photos
• Accurate service descriptions
• Modern layout that’s clean and simple
• Plenty of white space for readability

Add a blog or updates page where you can post news, new routes or hiring info a few times a year. Even occasional updates show that you’re active, alert and serious about doing business.

Marketing Is Complex. We Make It Easy.

Your website is often your first impression. For brokers. For new shippers. For future employees. If it’s not helping you close jobs, answer questions, or get more calls it’s a missed opportunity.

Case in point: we helped Phillips Trucking Service, a mid-sized logistics company based in Knoxville, to create a clean website that better reflects the real work they do every day. Whether it’s small local deliveries or large freight across the state, their digital presence now matches the quality of their operation.

If you’re looking to grow faster, contact our team today!

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